Kind Bar's Latest Campaign Asks People to Eat Their Competition
Ellen Smith — November 6, 2020 — Marketing
References: kindsnacks & adweek
Kind bar's latest campaign is taking an interesting approach to consumer education. Research discovered that the majority of people eat energy bars at their desk, or as a snack between meals. Kind wants to remind consumers that the best way to maintain a balanced diet is by eating the bars as they were intended -- before a workout.
Kind took to social media to task consumers with submitting a photo of themselves enjoying an energy bar (regardless of the brand) prior to a workout. The first 1,000 people to do so, received $100 USD from the label. This campaign was created with the intention of educating consumers on the benefits of proper nourishment before a workout.
Image Credit: Kind
Kind took to social media to task consumers with submitting a photo of themselves enjoying an energy bar (regardless of the brand) prior to a workout. The first 1,000 people to do so, received $100 USD from the label. This campaign was created with the intention of educating consumers on the benefits of proper nourishment before a workout.
Image Credit: Kind
Trend Themes
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Consumer Education on Proper Pre-workout Nourishment — Opportunity for brands to educate consumers on the benefits of eating energy bars before a workout.
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Social Media Campaigns for Lifestyle Education — Opportunity for brands to leverage social media to educate consumers on healthy lifestyle practices.
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Health and Fitness Awareness — Opportunity for brands to tap into the growing health and fitness market by promoting products that support active lifestyles.
Industry Implications
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Food and Beverage — Opportunity for energy bar brands to position their products as an essential pre-workout snack.
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Fitness and Wellness — Opportunity for fitness and wellness brands to create partnerships and collaborations with energy bar companies to promote proper nutrition.
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Marketing and Advertising — Opportunity for marketing and advertising agencies to develop engaging campaigns that educate consumers about the importance of pre-workout nutrition.
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