The scraps you see floating up along the shore of the beach may not seem that appealing to you, but Kiel Mead has turned these ordinary everyday objects into a thing of beauty.
Kiel Mead's Driftwood Hooks all come "from the beaches of the state of New York," according to the Urban Outfitters Blog. Since all driftwood is different in size, shape and texture, the result of his artwork is a collection of unique pieces painted varying shades of color.
Adorn your home with Kiel Mead's designs to find yourself in awe of how beautiful something so ordinary can be.
Implications - Products that redesign ordinary objects into more aesthetically pleasing ones attract customers who want to stay connected to more organic roots. Companies could focus on injecting an Earth-related aspect into all of their items in order to attract a larger demographic.