Earthy Prismatic Artwork

Kiel Mead Turns Ordinary Driftwood into Stunning Decor for Your Home

The scraps you see floating up along the shore of the beach may not seem that appealing to you, but Kiel Mead has turned these ordinary everyday objects into a thing of beauty.

Kiel Mead's Driftwood Hooks all come "from the beaches of the state of New York," according to the Urban Outfitters Blog. Since all driftwood is different in size, shape and texture, the result of his artwork is a collection of unique pieces painted varying shades of color.

Adorn your home with Kiel Mead's designs to find yourself in awe of how beautiful something so ordinary can be.

Implications - Products that redesign ordinary objects into more aesthetically pleasing ones attract customers who want to stay connected to more organic roots. Companies could focus on injecting an Earth-related aspect into all of their items in order to attract a larger demographic.

Organic Redesign
Redesigning ordinary objects into more aesthetically pleasing ones can attract customers who want to stay connected to more organic roots.
Colorful Upcycling
Using varying shades of color in upcycling projects can result in a collection of unique, prismatic pieces.
Artistic Naturalism
Embracing the natural shape and texture of objects can create a collection of stunning pieces that highlight the beauty of nature.

Sectors Adopting This

Home Decor
The home decor industry can focus on injecting an Earth-related aspect into all of its items in order to attract a larger demographic.
Upcycling
Upcycling projects can incorporate varying shades of color to create a collection of unique, prismatic pieces.
Art Supplies
Art supply companies can embrace natural shape and texture to create new products that highlight the beauty of nature.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 36%
Freshness 8%