The KFC MovieMatic lets users become real-life fast food stars. In Russia, KFCs will come with their very own MovieMatic machines that encourage customers to make their own ads.
The Bacon iTwister wrap is a new KFC product that will have customers going crazy, at least they will if they use the MovieMatic. The KFC MovieMatic will be a photo booth set up in various KFC restaurants in Moscow and St. Petersburg but it won’t be an ordinary photo booth. This booth will come with professional lights and cameras that customers can use to make their ads.
Customers will first have to take a bite of the wrap, then make an exciting reaction before dancing for joy. KFC is making the fast food experience even more interactive.