Last year for the holiday season, ALDI released a festive advert that introduced Kevin the Carrot. This year, the charming vegetable character is back again, starring in the global discount supermarket chain's 2017 Christmas ad. Just like the previous year, Kevin the Carrot is shown making his way across a long dinner table, but this time his journey is for the purpose of meeting a new love interest—Katie the Carrot. Once they are united, Kevin and Katie set off to find Santa on the train, but the video ends on a cliffhanger. Over the course of the holiday season, ALDI will be releasing 14 #KevinAndKatie product-oriented films.
To support its 2017 Christmas advert, ALDI is now selling soft plush toys of Kevin the Carrot and his love interest Katie.
Carrot-Centric Christmas Ads
More Stats +/-
Pop-Up Wine Shops
Smart Fridge Magnets
Stylish Discount Grocer Makeovers
Pop-Up Wine Stores
Vintner Advent Calendars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.