Birch Benders previously introduced keto-friendly pancake and waffle mixes, syrups and baking mixes and it is now expanding its portfolio with frozen keto waffles that can go straight into the toaster oven. The keto-friendly, grain-free toaster waffles are launching in Original and Chocolate Chip varieties, which are made with ingredients like organic coconut and tigernut flour, cassava starch, psyllium husk powder, eggs, skim milk yogurt powder and more. While low in carbs and free from added sugar, the keto waffles also share up to 180 calories and five grams of protein per serving.
The low-carb waffles are branded not just for keto consumers but also those who live active lifestyles, as the toaster waffle packaging depicts images of the great outdoors and characters who love to spend time outside.
Image Credit: Birch Benders
Key Themes Behind This Trend
- Keto-friendly Frozen Food
- There is an opportunity to expand the keto-friendly market by creating more frozen food options for consumers.
- Health-conscious Convenience Food
- Innovation in the health-conscious convenience food industry could be a disruptive opportunity for those who frequently consume on-the-go meals.
- Functional Food Mixes
- The rise of functional food mixes highlights the potential for disruptive innovation in the baking mix industry where products are designed with specific dietary restrictions in mind.
Where This Applies
- Frozen Food
- Frozen food companies can leverage innovation in the keto-friendly market by creating more convenient, low-carb options for busy consumers.
- Outdoor Lifestyle Products
- Companies in the outdoor lifestyle industry can explore partnering with brands that promote health-conscious lifestyles as a way to tap into the growing market of active keto consumers.
- Baking Mixes
- Innovation in the baking mix industry could include creating functional food mixes that are designed with specific dietary restrictions in mind, such as low-carb or gluten-free options.
