7-Eleven has teamed up with popular entertainer, DJ, talk show host, and comedian Kerwin Frost in a limited-edition 'Kerwin's Snack Attack Uniform.' There will only be 500 uniforms available for the public to purchase and consists of the 'Snack Attack Jacket,' 'Snack Attack Glitter Tee,' and 'Snack Attack Pants,' fitted with 18 pockets designed to hold Kerwin Front's favorite snacks and drinks from 7-Eleven.
The Snack Attack Uniform can be purchased in pink or green on Frost's website for $280 and comes equipped with snacks and drinks. Consumers should note that some of the snacks mentioned are: a special edition Kerwin's Snack Party Mix Popcorn, 7-Select Go!Smart Ginger Shot, 7-Select Strawberry Cheesecake Snack Pie, and 7-Select Replenish Guava Splash, to name a few.
Snackers should be ready as the collaboration will drop on December 13, 2021, and will be available on a first-come-first-served basis.
Image Credit: 7-Eleven
What's Driving This Trend
- Snacking Capsule Collections
- Creating limited edition outfits with snack-specific pockets creates a unique marketing strategy and allows for more brand-customer engagement
- Branded Food Products
- Launching exclusive branded food and drink products creates an opportunity to generate buzz and drive sales through collaborations with popular personalities
- Fashion-food Crossovers
- Exploring the intersection of fashion and food creates a new space for innovation and collaboration between industries
Who This Affects Most
- Convenience Store Industry
- Collaborating with popular personalities for limited-edition merchandise creates an opportunity for growth in sales and brand awareness
- Fashion Industry
- Experimenting with unique designs and collaborations with other industries disrupts traditional fashion marketing and innovation
- Food Industry
- Aligning with popular personalities and fashion brands creates new opportunities for product development and customer engagement
