Dunkaroos, the iconic '90s snack, recently launched a merchandise line alongside the brand's first digital outfit. The physical collection includes several key '90s fashion pieces like fanny packs, t-shirts, and hats in vibrant and playful colorways.
The Dunkaroos digital outfit, designed by H+ Creative and Skeeva, "is a head-to-toe streetwear-styled look that embodies all the out-of-this-world boldness and fun of the iconic ‘90s fashion era." Fans can submit a photo of themselves posed for the digital outfit to use in the digital world as they see fit. However, fans should act fast because there will only be a select number of custom-rendered '90s inspired digital outfits available (priced at $19.90).
Both digital and physical merchandise is now available to purchase online.
Image Credit: Dunkaroos
Key Themes Behind This Trend
- 90s-inspired Digital Outfits
- Brands and retailers are leveraging nostalgia by introducing digital outfits with a nostalgic 90s theme, offering consumers a way to make fashion statements in digital environments.
- Nostalgia Merchandise Series
- Brands are releasing merchandise series inspired by iconic cultural phenomena from the past decades, invoking feelings of nostalgia to target consumers who grew up in that era.
- Custom-rendered Digital Products
- As digital worlds continue to grow in popularity, brands can create unique opportunities for consumers to engage with their products by offering custom-rendered digital products, such as Dunkaroos' 90s-inspired digital outfits.
Where This Applies
- Fashion Industry
- Fashion brands and retailers can harness nostalgia by introducing 90s-inspired clothing items and digital outfits, as seen with the Dunkaroos merchandise line.
- Food and Beverage Industry
- Food and beverage brands can create merchandise lines and digital products inspired by their iconic products to tap into feelings of nostalgia and attract new consumers, as Dunkaroos has done.
- Retail Industry
- Retailers can use nostalgia as a marketing tool by leveraging cultural phenomena from the past decade and introducing merchandise lines and digital products that appeal to consumers' sense of nostalgia, as Dunkaroos has done.
