These New Kellogg’s Cereal Bars Come in Two Flavor Options
Michael Hemsworth — December 8, 2020 — Marketing
References: kelloggs & drugstorenews
These new Kellogg’s Cereal Bars have been launched by the brand to offer consumers a flavorful way to stave off hunger throughout the day or simply enjoy a quick snack in the morning between activities.
The snack bars come in Frosted Flakes and Froot Loops flavor options, and are each made with real pieces of the namesake cereal in the mix. The bars are thus reported to have half a serving of the cereal per bar and are targeted directly at the grab-and-go market that is continuing to see increased demand.
Senior Director of Brand Marketing Sarah Reinecke spoke on the new Kellogg’s Cereal Bars saying, "At Kellogg’s, we’re always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn’t the only time people munch on cereal. Whether you’re a cereal-loving kid or just a kid at heart, Kellogg’s Cereal Bars offer a whole new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes on the go, wherever your day takes you.”
The snack bars come in Frosted Flakes and Froot Loops flavor options, and are each made with real pieces of the namesake cereal in the mix. The bars are thus reported to have half a serving of the cereal per bar and are targeted directly at the grab-and-go market that is continuing to see increased demand.
Senior Director of Brand Marketing Sarah Reinecke spoke on the new Kellogg’s Cereal Bars saying, "At Kellogg’s, we’re always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn’t the only time people munch on cereal. Whether you’re a cereal-loving kid or just a kid at heart, Kellogg’s Cereal Bars offer a whole new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes on the go, wherever your day takes you.”
Trend Themes
1. Cereal-based Snacks - Opportunity to expand beyond traditional breakfast and create new snack products using cereal as a main ingredient.
2. Grab-and-go Market - Opportunity to innovate more convenient and portable snack options to meet the demand of busy consumers.
3. Brand Extension - Opportunity to extend brand presence and loyalty by launching new product lines with existing brand names.
Industry Implications
1. Food and Beverage Industry - Opportunity to develop new snack products using traditional breakfast foods and capitalize on the growing trend of convenient and healthy snacking.
2. Consumer Goods Industry - Opportunity to create new product lines that cater to the on-the-go lifestyle and provide innovative and convenient solutions for busy consumers.
3. Marketing and Advertising Industry - Opportunity to create targeted and effective marketing campaigns to promote new snack products and capitalize on the popularity of established brands.
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