These new Kellogg’s Cereal Bars have been launched by the brand to offer consumers a flavorful way to stave off hunger throughout the day or simply enjoy a quick snack in the morning between activities.
The snack bars come in Frosted Flakes and Froot Loops flavor options, and are each made with real pieces of the namesake cereal in the mix. The bars are thus reported to have half a serving of the cereal per bar and are targeted directly at the grab-and-go market that is continuing to see increased demand.
Senior Director of Brand Marketing Sarah Reinecke spoke on the new Kellogg’s Cereal Bars saying, "At Kellogg’s, we’re always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn’t the only time people munch on cereal. Whether you’re a cereal-loving kid or just a kid at heart, Kellogg’s Cereal Bars offer a whole new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes on the go, wherever your day takes you.”