With Pride just around the corner, many brands are launching specialized collections, such as Fjällräven, with the release of its Kånken Rainbow backpack.
The iconic backpack was first launched in 1978 and has since become a staple piece for many. The Kånken Rainbow backpack features colorful straps and a reflective logo to keep wearers safe. A spokesperson for Fjällräven stated: "The rainbow symbolizes diversity, acceptance, and equality and perfectly captures the spirit of outdoor life. It also encompasses the idea that nature has no prejudices and teaches us to embrace our own differences as well as the differences of those around us." A portion of the sales from this bag will go to the Arctic Fox Initiative that assists non-profits seeking to protect the environment.
The water-resistant material of this inclusive bag is ideal for all weather conditions, making it the perfect go-to bag to celebrate Pride.