The IKEA DRÖMSÄCK Tote Transitions Into a Backpack
Laura McQuarrie — August 5, 2021 — Eco
References: ikea & designtaxi
The IKEA DRÖMSÄCK tote bag is an all-in-one backpack and bag that's ideal for those who need options for carrying around their most essential items in style. Perfect for back-to-school season, the convertible bag promises to appeal to students who want a spacious solution for carrying around their books, a lunch box, a laptop or other ordinary essentials like their keys, phone and more. On the inside, the water-repellent bag contains compartments for stashing valuables, and a zipper closure so that belongings stay safe and secure.
Available in different colors like dark olive and light beige, the eco-friendly bag is constructed from recycled polyester to support a more sustainable future. This bag complements other styles from the Swedish furniture retailer, including the foldable SKYNKE carrier bag and the RENSARE bags, also from the IKEA DRÖMSÄCK series.
Available in different colors like dark olive and light beige, the eco-friendly bag is constructed from recycled polyester to support a more sustainable future. This bag complements other styles from the Swedish furniture retailer, including the foldable SKYNKE carrier bag and the RENSARE bags, also from the IKEA DRÖMSÄCK series.
Trend Themes
1. Convertible Tote Backpacks - The rise in popularity of convertible tote backpacks presents an opportunity for backpack and tote bag brands to innovate and create their own convertible options.
2. Sustainable Materials - The use of eco-friendly materials, like recycled polyester, in bags like the IKEA DRÖMSÄCK provides an opportunity for brands to create similarly sustainable products and appeal to eco-conscious consumers.
3. All-in-one Bags - The versatility of the IKEA DRÖMSÄCK tote backpack, with its compartments for valuables and spacious interior, presents an opportunity for brands to create all-in-one bags that cater to consumers looking for convenience and practicality.
Industry Implications
1. Backpacks - Backpack companies can innovate by creating convertible backpacks that can also function as tote bags, appealing to consumers looking for a versatile and convenient option.
2. Tote Bags - Tote bag brands can create their own convertible tote backpacks, tapping into the trend and creating products that cater to consumers looking for a spacious and practical bag.
3. Sustainable Fashion - Sustainable fashion brands can create bags made from eco-friendly materials like recycled polyester, similar to the IKEA DRÖMSÄCK, to appeal to environmentally conscious consumers and tap into the growing trend of sustainable fashion.
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