The NYA-EVO Fjord Backpacks have been given an upgrade to prioritize performance, while also keeping sustainability in the spotlight. The packs include the Fjord 36 and the Fjord 60-C, which both feature the ECONYL fabric on the exterior along with a regenerated ripstop polyester for the interior. These materials are made using recycled fishing nets and scrap fabrics to reinforce their commitment to sustainable design.
The NYA-EVO Fjord Backpacks are equipped with a waist belt and a sternum strap that can be removed when not in use to accommodate functionality as a daypack. The bags come in a range of color options and are paired with a multi-sport attachment system. This will support carrying snowboarding, climbing and hiking equipment, while also working well with photography gear.
Key Themes Behind This Trend
- Sustainable Adventure Gear
- Opportunity to develop environmentally-friendly products for the outdoor equipment market.
- Recycled Materials
- Innovation opportunities around identifying and using alternative materials for product construction.
- Modular Design
- Developing multi-use products that can adapt to different scenarios and reduce waste.
Where This Applies
- Outdoor Equipment
- Companies can meet the growing demand for environmentally-conscious gear.
- Sustainable Fashion
- Fashion companies can leverage recycled and eco-friendly materials to create functional and stylish accessories.
- Photography Equipment
- A potential opportunity to introduce photography-specific storage solutions that incorporate sustainable design principles.
