The Kallø Veggie Cakes Come in Two New Flavors
Michael Hemsworth — May 30, 2021 — Marketing
References: ecotone.bio & foodbev
These new Kallø Veggie Cakes are being launched by Ecotone UK to provide consumers with a beneficial snack option that doesn't skimp when it comes to rich flavor.
The snack cakes come in Caramlised Onion Chutney and Tomato Salsa, Lime & Coriander flavors, which each come in 122-gram packs that contain 13 jumbo-sized cakes each. The products are positioned as being perfect for a savory snack or even topped with your favorite ingredients for a different kind of lunch.
Kallø Marketing Controller at Ecotone UK Hayley Murgett spoke on the new Kallø Veggie Cakes saying, "Kallø is a pioneer of innovative snacks. Last year was the first time we had taken the rice out of rice cakes to create a completely unique and innovative concept. The launch was well received and Veggie Cakes are one of the strongest performers in our product range. Introducing grown-up flavour profiles such as Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney was a natural next step as we branch out to appeal to those savoury moments and offer a versatile snack that tastes just as good plain as it does topped.”
The snack cakes come in Caramlised Onion Chutney and Tomato Salsa, Lime & Coriander flavors, which each come in 122-gram packs that contain 13 jumbo-sized cakes each. The products are positioned as being perfect for a savory snack or even topped with your favorite ingredients for a different kind of lunch.
Kallø Marketing Controller at Ecotone UK Hayley Murgett spoke on the new Kallø Veggie Cakes saying, "Kallø is a pioneer of innovative snacks. Last year was the first time we had taken the rice out of rice cakes to create a completely unique and innovative concept. The launch was well received and Veggie Cakes are one of the strongest performers in our product range. Introducing grown-up flavour profiles such as Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney was a natural next step as we branch out to appeal to those savoury moments and offer a versatile snack that tastes just as good plain as it does topped.”
Trend Themes
1. High-fiber Snacks - The Kallø Veggie Cakes provide a beneficial snack option with rich flavor that appeals to health-conscious consumers.
2. Adult Flavor Profiles - Kallø introduces grown-up flavor profiles like tomato salsa, lime & coriander, and caramelized onion chutney for a sophisticated snack experience that taps into the adult snacking market.
3. Versatile Snacking - Kallø Veggie Cakes offer a versatile snacking option that can be enjoyed plain or topped with favorite ingredients, making it a convenient and customizable snacking solution.
Industry Implications
1. Food and Beverage - The development of high-fiber, flavorful, and versatile snacks presents an opportunity for food and beverage companies to expand their product portfolio and cater to health-conscious consumers.
2. Health and Wellness - The popularity of high-fiber and savory snacks among health-conscious consumers creates opportunities for the health and wellness industry to offer more nutritionally beneficial and flavorful snacking options.
3. Consumer Goods - The introduction of innovative and sophisticated snacking options presents an opportunity for consumer goods companies to tap into the adult snacking market and offer customizable and convenient snacking solutions.
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