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The UK Band Kaiser Chiefs Turns its Audience to Produce Newest Record

 - Jun 4, 2011
References: kaiserchiefs & mashable
The Kaiser Chiefs are set to release their new album, 'The Future Is Medieval,' with a unique twist for the fans.

The band has enabled to the users to choose 10 of 20 the band's songs to put on the album and then pick a picture for the album cover. Once the user makes the album, the user receives their own page and can sell the album, earning a one pound profit from each sale. The idea was created by the Kaiser Chiefs, Universal Music UK and Wieden + Kennedy London.

This has managed to increase the Kaiser Chiefs engagement with the band, ultimately creating a positive relationship with them. The campaign has launched just recently and has already started to become a hit amongst fans.