Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The UK Band Kaiser Chiefs Turns its Audience to Produce Newest Record

 - Jun 4, 2011
References: kaiserchiefs & mashable
The Kaiser Chiefs are set to release their new album, 'The Future Is Medieval,' with a unique twist for the fans.

The band has enabled to the users to choose 10 of 20 the band's songs to put on the album and then pick a picture for the album cover. Once the user makes the album, the user receives their own page and can sell the album, earning a one pound profit from each sale. The idea was created by the Kaiser Chiefs, Universal Music UK and Wieden + Kennedy London.

This has managed to increase the Kaiser Chiefs engagement with the band, ultimately creating a positive relationship with them. The campaign has launched just recently and has already started to become a hit amongst fans.