'Just My Type' Video Sells Story with Stylistic Changes to Font

 - Aug 29, 2011
References: pentagram & notcot.org
If you're looking for a way to sell a book, why not make a commercial for it like this 'Just My Type' ad? Promoting 'Just My Type: A Book About Fonts' by Simon Garfield, the 'Just My Type' video cleverly captures consumers' attention by displaying the titular words in various engaging typefaces.

The 'Just My Type' video is produced by Pentagram, which is the world's largest independent design consultancy. They have offices located in London, New York, Berlin and Austin, and have quite an impressive portfolio of media they've designed for various clients.

Implications - The popularity of typographic products is on the rise because of its simplicity and ability to invoke calming sensations among consumers. Corporations may consider using minimalist typographic advertising in order to garner consumer attention.