It's easy to pick up something that looks like a bottle of fresh fruit or vegetable juice, but as Sucos do Bem reminds in these print ads, it's important to seek out "just juice."
These ads make note of the fact that it's common to find bottles loaded with water, "fruit" and sugars, as well as foreign, hard-to-pronounce ingredients like sulfur dioxide, monosodium glutamate or sodium benzoate. As well as making its point in English, the Brazilian ads also get the same message across with its native language. The colorful ads get across the spirit and vibrancy of Brazil, as well as the healthful benefits that are bound to come from drinking healthy juices with easily identifiable and familiar ingredients. Rather than getting its sugars from artificial sources, Sucos do Bem takes pride in including only natural sugars from fruit.