Edgy Achromatic Menswear

The Models for Julius Spring Summer 2014 Sported Painted Foreheads

The Julius Spring/Summer 2014 collection is made up of just a simple palette of black and white. The mastermind behind the Japanese label, Tatsuro Horikawa makes mixing and matching quite easy with these staples for any wardrobe.

The garments bring in punk-inspired detailing like fingerless gloves, combat boots, gauntlet bracelets and hemlines without finished edges. Despite its tough edge, Horikawa brings in elements of softness like blurry geometric prints and layers of draped fabric.

One of the most unusual aspects of the show's styling included covering the eyebrows, foreheads and hairlines of the male models with white paint, just as Gareth Pugh did in his Fall 2010 runway show. This detail provides just the right amount of contrast on all-black ensembles.

Minimalist Menswear
There is an opportunity for designers to create simple, black and white menswear collections with punk-inspired detailing.
Blurry Geometric Prints
Designers can explore the use of blurry geometric prints to add a touch of softness to their garments.
Painted Foreheads
Incorporating the trend of covering the forehead with paint can create a striking contrast in all-black ensembles.

Industries Being Reshaped

Fashion
Fashion designers can tap into the trend of minimalist menswear and blurry geometric prints to attract customers looking for unique and edgy clothing.
Beauty
Beauty brands can explore the trend of painted foreheads as a new avant-garde makeup trend.
Art
Artists can use the concept of painted foreheads to create visually striking installations and performance art pieces.
SCORE
5.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 79%
Freshness 8%