JUKI Juice Takes on a Kid-Friendly Feel

JUKI Juice is a product intended for kids, but the original packaging did not appeal to this demographic. Hien Ngoc is a student who decided to reinvent the look of this brand, hoping to inspire kids to realize their creative potential.

Ngoc used the motivation that "every child is a talented illustrator. Let us make them believe it," as stated on Package Inspiration. From this illustrations from children were collected and placed on the cartons, demonstrating that not only is this juice suitable for children due to taste, but they also played a part in its overall design. As such the juice becomes more than just a thirst-quencher, but also a creative inspiration to those that drink it.

JUKI Juice by Hien Ngoc finds the power in young minds, and puts it front and center with this redesign project.