Apple & Eve's Organic Juice Punch is targeted at a younger demographic. Cheerfully dubbed 'Elmo's Punch,' the tasty beverage comes in 125 mL boxes that are adorned with the popular Sesame Street character. With a playful description that "Elmo loves eating colorful fruit every day," the packaging utilizes pop cultural references to engage kids and motivate them to drink their daily dose of fruit.
The juice punch boasts a blend of three ingredients — including organic apple, organic strawberry, and organic cherry concentrates. Apple & Eve's offering is calcium fortified, certified organic by Quality Assurance International, and a trusty source for the daily Vitamin C intake.
This flavorful ingredient list, combined with the whimsical packaging, causes Apple & Eve's juice punch to stand out on shelves as consumers are browsing.