Jinhyun Jeon wants cutlery to be so much more than the utensils that people use to get to food from the plate to their mouths.
Junhyun Jeon writes that the idea behind his tableware design was inspired by "the phenomenon of synesthesia." He refers to his line as Sensorial Stimuli; objects that appeal to the senses to stimulate reactions from all parts of the body. Jeon's utensils focus on feel, look, color, weight and how the objects will interact with food in order to make eating an enriching experience. The idea is to create a relationship between individuals, what is on their plates and how they get it to their mouths so that they will slow down and savor their meals.
Using these Sensorial Stimuli utensils, one may begin to value their relationship with food in a healthier way.