Fashionistas, I’m going to have to ask you to brace yourselves, because Jimmy Choo is going to be collaborating with H&M.
The Jimmy Choo H&M line will hit stores on November 14 at 200 H&M locations.
The H&M Jimmy Choo collaboration will include co-branded shoes, bags, a women’s clothing line, as well as a collection encompassing the same items for men.
Implications - Couturiers that collaborate with Pret a Porter retailers are likely to increase their influence and target audience tenfold. Though many people cannot afford an original pair of Jimmy Choo shoes, they can still admire the iconic brand, which is strengthened once pieces are made more affordable. This also allows brand like Jimmy Choo to reach a youth demographic that may have enough of their own money to be loyal customers in the future.