Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,259 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,259 cutting edge ideas.

News1130: Jeremy Gutsche Quoted

— October 16, 2009 — About
Jeremy Gutsche and Trend Hunter were quoted in a News1130 article Wednesday morning that covers what a new Angus Reid study commissioned by American Express is calling “potentialists”—those who have chosen to pursue their passions rather than financial notions of wealth.

The poll was conducted in mid-September, and was meant to track how people have balanced their pursuits since the onset of the recession. In the News1130 article, Jeremy Gutsche notes that the recession has fueled people to throw themselves into charity work, look for a second career, spend more time with friends and family, or take more time off to travel. This is backed by the study’s findings, which indicate that 28% of Canadians have ventured from tradition to focus on their passions.

You can read the full article here or at the link below.
Trend Themes
1. Pursuing Passions - The rising trend of individuals prioritizing their passions over financial wealth creates opportunities for businesses that cater to niche hobbies and interests.
2. Work-life Balance - The increasing emphasis on work-life balance opens opportunities for industries that provide flexible work arrangements, wellness services, and leisure activities.
3. Career Transition - The growing number of individuals seeking second careers presents opportunities for industries that offer retraining programs, mentorship services, and online educational platforms.
Industry Implications
1. Lifestyle and Hobby - Industries focusing on niche hobbies and interests, such as boutique fitness studios, unique travel experiences, and specialty food products, can capitalize on the trend of pursuing passions.
2. Wellness and Leisure - Industries that promote work-life balance, such as flexible workspace providers, wellness retreats, and recreational activity centers, can tap into the increasing demand for a balanced lifestyle.
3. Education and Training - Industries offering career transition support, such as vocational schools, professional coaching services, and online learning platforms, can benefit from the growing market of individuals seeking second careers.
2.6
Score
Popularity
Activity
Freshness