Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Financial Post: Jeremy Gutsche Quoted

— October 16, 2009 — About
Jeremy Gutsche has been very busy lately with a sea of media attention flooding in, asking for his consultation and trend insights. The interviews from several reputable news sources such as the Financial Post quote Jeremy discussing the emerging phenomenon of potentialists—people who are putting personal fulfillment as their top priority list rather than money. Take a look at the eye-opening article, which was published in: The Montreal Gazette, Canada.com, CBC, The Times Colonist, The Ottawa Citizen, The Vancouver Sun, The Star Phoenix, The New Brunswick Business Journal, Kelowna.com, The Edmonton Journal, The Calgary Herald and The National Post (Links below):

Less than 1 in 10 Canadians say making money a top priority: Survey


BY JOHN MORRISSY, CANWEST NEWS SERVICE

The recession has made significant numbers of Canadians re-evaluate what’s important to them, and less than one in 10 say making more money and career success are their top priorities, according to a survey released Wednesday.

“People are saying there’s more to life than this,” said Jeremy Gutsche, founder of TrendHunter.com and a consultant on the survey, commissioned by American Express.

“It doesn’t mean they’re about to give up their day job. Instead they are making time for themselves in addition to meeting their regular commitments in search of their own personal vision of meaning and fulfilment,” Gutsche said.

That may mean doing charity work, embarking on a second career, pursuing a hobby, spending more time with family, or going on adventure travel trips according to the survey, conducted in mid-September by Angus Reid and involving 1,003 random respondents.

Nowhere is the trend more pronounced than in Alberta, where 42 per cent said the recession had caused them to rethink what’s important in their lives and where more than half (51 per cent) said they’d actually changed the focus of their lives.

Women weren’t far behind, with 40 per cent saying the economic downturn had changed their perspective on life’s priorities, a sentiment shared by 37 per cent of Canadians.

In fact, more than three in four Canadians (77 per cent) said they are now more focused on their personal lives than their careers.

The survey captured a mood of optimism among respondents, with three quarters saying they believe they will realize their full potential.

Residents of the Prairie provinces tied with women as being the most optimistic about the future, at 89 per cent.

British Columbians appear to be leading the shift to a more fulfilling life. Sixty-three per cent said they are already living lives that are culturally enriched and stimulating, more than anywhere else in the country.

The New Brunswick Business Journal|The Montreal Gazette|Kelowna|Canada.com|CBC|The Times Colonist|The Ottawa Citizen|The Vancouver Sun|The Star Phoenix|The Edmonton Journal|The Calgary Herald|The National Post
2.7
Score
Popularity
Activity
Freshness