Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,569 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,569 cutting edge ideas.

Personalized Purchasing Platforms

Groupon Launched New Personalized User Experience Features

— May 7, 2021 — Tech
Groupon created a new personalized user experience for its mobile app and website, which will be available to certain users in the United States and Canada and showcases new inventory as well as repetitive purchases.

The new personalized user experience will show recommended products and includes enhanced search capabilities, where results will factor in the location and intent of the user. Groupon will look to expand these features to more users in the United States and Canada during the second quarter of 2021. The new features come as Groupon is running a four-week campaign, named So #@$%ing Ready, which connects local merchants with customers to regain a sense of normalcy.

"Our customers told us they wanted a more curated, relevant experience, and these changes make it easier for them to find exactly what they're looking for when they come to Groupon — while continuing to inspire them to try something new," said John Higginson a Cheif Technology Officer at Groupon.

Image Credit: Groupon
Trend Themes
1. Personalized Purchasing - The trend of personalized purchasing platforms like Groupon introduces opportunities for localized discount offers and customized interfaces.
2. Enhanced Search Capabilities - The trend of enhancing search capabilities allows for more intuitive user experiences and can lead to increased sales and customer satisfaction.
3. Curated Product Recommendations - The trend of curated product recommendations can lead to increased engagement and purchases by showing customers items they may not have discovered on their own.
Industry Implications
1. E-commerce - The e-commerce industry benefits from personalized purchasing platforms by allowing for targeted promotions and improved customer experiences.
2. Local Businesses - Local businesses benefit from personalized purchasing platforms by reaching targeted audiences and regaining a sense of normalcy post-pandemic.
3. Tech - The tech industry benefits from enhanced search capabilities by providing more efficient and effective options for users to find what they are looking for on various platforms.
3.1
Score
Popularity
Activity
Freshness