Groupon created a new personalized user experience for its mobile app and website, which will be available to certain users in the United States and Canada and showcases new inventory as well as repetitive purchases.
The new personalized user experience will show recommended products and includes enhanced search capabilities, where results will factor in the location and intent of the user. Groupon will look to expand these features to more users in the United States and Canada during the second quarter of 2021. The new features come as Groupon is running a four-week campaign, named So #@$%ing Ready, which connects local merchants with customers to regain a sense of normalcy.
"Our customers told us they wanted a more curated, relevant experience, and these changes make it easier for them to find exactly what they're looking for when they come to Groupon — while continuing to inspire them to try something new," said John Higginson a Cheif Technology Officer at Groupon.
Image Credit: Groupon