Google recently updated its search results to make it easier for mobile users to purchase items after completing a search. With the updated search results, users will be presented with the most popular products, and from there consumers are able to apply various filters.
Overall Google's changes for mobile users will streamline the shopping process and provide users with tools to find exactly what items they may be looking for. The update is also indicative of Google's overall push toward improving the shopping experience for online retailers. According to Google, the update for mobile users should be released shortly.
Google also made updates the Google Shopping home page and made it a more customized experience for consumers.
Image Credit: Google
What's Driving This Trend
- Mobile Shopping Filters
- Retailers can benefit from developing user-friendly mobile shopping filters to make the process easier for consumers.
- Streamlined Mobile Shopping
- There is a disruptive opportunity to create a mobile app that streamlines the entire shopping process and includes easy filtering options.
- Customized Shopping Experience
- Retailers can increase customer loyalty by providing a customized online shopping experience like the one offered by Google Shopping.
Who This Affects Most
- E-commerce
- E-commerce businesses stand to benefit from investing in mobile usability and creating a streamlined online shopping process.
- Mobile App Development
- Mobile app developers can take advantage of the demand for user-friendly shopping apps that integrate various filters.
- Retail Technology
- Companies specializing in retail technology can expand their product offerings by incorporating mobile shopping filters and facilitating customized experiences.
