Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Entrepreneur Magazine: Jeremy Gutsche Profiled

— November 23, 2008 — About
Jeremy Gutsche was profiled in the ‘2009 Trends to Watch’ edition of Entrepreneur Magazine. The article was titled, “Be Your Own Trend Spotter:  Preparing for the Future is Easier if You Know What’s Coming”.  This was exciting to read, especially in the light of our recent launch of the 2009 Trend Reports

The following are excerpts from the feature:

blockquote.gif align=left When Jeremy Gutsche sees his disparate group of 20,000 trend hunters posting similar observations on his trend-spotting website, he gets excited. That usually means something’s emerging from the chatter. He calls them “clusters of innovation,” and they’re the basis for the trend predictions on Trendhunter.com, which logs about 8 million views per month.

Follow trends online.Trend-hunting websites like Gutsche’s, as well as trendhunter.com and JWT’s jwtintelligence.com, offer up the trends du jour, so add them to your regular web surfing itinerary.

Jeremy Gutsche’s Predictions for 2009:

Prediction: Shockvertising, or using jarring images or words, will grow. This was evidenced by the bloody arms that appeared in butcher shops to promote the European launch of Dexter and blood-colored soap in public washroom soap dispensers for the game Clue.

Prediction: Politics will influence fashion. We’ve seen a spike in interest in Sarah Palin’s glasses and Hillary Clinton’s pantsuits.

Prediction: Artists will continue to recycle garbage into art, as evidenced by dozens of innovations in fashion and furniture. 

Prediction: Advertisers will embrace blogs in the same way that they do print and broadcast media. (This hasn’t quite caught on yet.)  “

Jeremy also noted, Traditional beauty has become ubiquitous, driving cutting-edge designers to use more extreme and ‘real’ characters as icons of beauty. For example, Vivienne Westwood used real Gypsies on the runway, Yohji Yamamoto used senior citizens and one designer even used real prostitutes. The use of real beauty seems to generate more buzz. We’re likely to see more examples of this, signaling further marketing and fashion opportunities.”
Trend Themes
1. Shockvertising - Incorporating jarring images or words in advertising campaigns will grow, creating an opportunity for marketing firms to explore new ways of captivating audiences with unconventional ads.
2. Incorporation of Politics in Fashion - The recent spike in interest in politicians' fashion could result in an emergence of politically-themed clothing lines and accessories, offering fashion and design entrepreneurs a fresh perspective.
3. Recycling Garbage Into Art - With more innovations in fashion and furniture using recycled materials, artists have the opportunity to create pieces that are both sustainable and aesthetically pleasing.
Industry Implications
1. Advertising - As advertisers embrace the use of blogs, marketing firms can capitalize on this trend by creating innovative online campaigns that reach larger audiences.
2. Fashion - The trend of incorporating politics in fashion could open up new opportunities for clothing lines and accessories that reflect political ideologies or personalities.
3. Art and Design - By incorporating recycled materials into their work, artists and designers can create sustainable and unique pieces that appeal to environmentally conscious consumers.
4.4
Score
Popularity
Activity
Freshness