Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Entrepreneur Magazine: Jeremy Gutsche Profiled

— November 23, 2008 — About
Jeremy Gutsche was profiled in the ‘2009 Trends to Watch’ edition of Entrepreneur Magazine. The article was titled, “Be Your Own Trend Spotter:  Preparing for the Future is Easier if You Know What’s Coming”.  This was exciting to read, especially in the light of our recent launch of the 2009 Trend Reports

The following are excerpts from the feature:

blockquote.gif align=left When Jeremy Gutsche sees his disparate group of 20,000 trend hunters posting similar observations on his trend-spotting website, he gets excited. That usually means something’s emerging from the chatter. He calls them “clusters of innovation,” and they’re the basis for the trend predictions on Trendhunter.com, which logs about 8 million views per month.

Follow trends online.Trend-hunting websites like Gutsche’s, as well as trendhunter.com and JWT’s jwtintelligence.com, offer up the trends du jour, so add them to your regular web surfing itinerary.

Jeremy Gutsche’s Predictions for 2009:

Prediction: Shockvertising, or using jarring images or words, will grow. This was evidenced by the bloody arms that appeared in butcher shops to promote the European launch of Dexter and blood-colored soap in public washroom soap dispensers for the game Clue.

Prediction: Politics will influence fashion. We’ve seen a spike in interest in Sarah Palin’s glasses and Hillary Clinton’s pantsuits.

Prediction: Artists will continue to recycle garbage into art, as evidenced by dozens of innovations in fashion and furniture. 

Prediction: Advertisers will embrace blogs in the same way that they do print and broadcast media. (This hasn’t quite caught on yet.)  “

Jeremy also noted, Traditional beauty has become ubiquitous, driving cutting-edge designers to use more extreme and ‘real’ characters as icons of beauty. For example, Vivienne Westwood used real Gypsies on the runway, Yohji Yamamoto used senior citizens and one designer even used real prostitutes. The use of real beauty seems to generate more buzz. We’re likely to see more examples of this, signaling further marketing and fashion opportunities.”
4.4
Score
Popularity
Activity
Freshness