Jeremy Gutsche and TrendHunter.com were featured in GLAMOUR Magazine (Italy) this month. In the article, Jeremy profiled rental culture and recycled garbage turned into fashion. Somehow a colored blackberry pearl snuck its way into the article, which isn't really on the cutting edge anymore, but overall the feature looked great.
Implications - Cross-media collaborations like this are a great way for two organizations within the same industry to simultaneously raise their profiles and reach new and relatively unexplored audiences. In this case, opportunities like this give major magazines access to leading experts that can contribute specialized knowledge that they might not otherwise be able to offer their viewers and reader base.