Jenkem Magazine is an online site that is solely dedicated to skateboarding culture. When perusing through the articles hosted there, one will see topics ranging from 'The Skateboarders Guide to the 2016 U.S. Predidential Election' to 'Skate Porn for You to Wack To.' Just based off of the content, it seems that the Jenkem's main target market is young Gen Z and Millennial men who identify with the skateboarding subculture.
What's interesting is that the company is branching out from its regular digital forum and launching its first print issue, 'Jenkem Vol 1.' The skateboarding mag went all out with their first edition making it a hardcover and full-color glossy paged magazine. Putting online content to print seems to be going in reverse in today's digital age, but youth culture has a penchant for vintage and nostalgia -- the high quality book doubling as a magazine may serve to fill that need.
Why This Trend Is Growing
- Skateboarding Print Magazines
- The trend of creating print magazines for niche subcultures like skateboarding could provide an opportunity for companies to reach younger generations who crave authentic and immersive experiences.
- Nostalgic Media Formats
- The trend of nostalgic print media, like Jenkem Magazine's hardcover edition, offers an opportunity for companies to create physical goods that tap into consumers' desire for unique and tactile experiences.
- Digital-to-print Adaptation
- The trend of online content moving to print offers an opportunity for companies to experiment with new ways of blending digital and physical experiences.
Industries Being Reshaped
- Publishing
- Publishing companies could seize the opportunity to reach new audiences by creating print magazines for niche subcultures like skateboarding.
- Retail
- Retailers could see success by creating and selling physical goods that tap into consumers' desire for tactile and unique experiences, like Jenkem Magazine's hardcover edition.
- Marketing/advertising
- Brands looking to tap into youth culture could experiment with new ways of blending digital and physical experiences, like Jenkem Magazine's digital-to-print adaptation, to create more immersive and authentic marketing campaigns.
