The designers of this limited edition Rare J&B Scotch Whisky packaging concept might have opted to print the labels for the liquor; however, with the aim of creating the visual impression of tattoos, Button Button decided produce the bottle sleeves in a genuine fashion.
Twenty-five vessels were covered in a skin-like latex material with a cream color for an authentic caucasian appearance. Sébastien Mathieu of the tattoo parlor Le Sphinx of Paris approached each container individually to give it a unique inked pattern. The same intricate design was applied to every piece of J&B Scotch Whisky packaging; however, every one has its own distinctive flair from the hands of the tattoo artist. The image channels the early body art of 19th century British sailors for an edgy consumer appeal.