The designers of this limited edition Rare J&B Scotch Whisky packaging concept might have opted to print the labels for the liquor; however, with the aim of creating the visual impression of tattoos, Button Button decided produce the bottle sleeves in a genuine fashion.
Twenty-five vessels were covered in a skin-like latex material with a cream color for an authentic caucasian appearance. Sébastien Mathieu of the tattoo parlor Le Sphinx of Paris approached each container individually to give it a unique inked pattern. The same intricate design was applied to every piece of J&B Scotch Whisky packaging; however, every one has its own distinctive flair from the hands of the tattoo artist. The image channels the early body art of 19th century British sailors for an edgy consumer appeal.
What Makes This Trend Stand Out
- Authentic Branding
- Branding that showcases authenticity, such as genuine packaging, could be a disruptive innovation opportunity for companies looking to differentiate themselves in the market.
- Customized Packaging
- Customizing the packaging of products, such as with individual artwork or design, could be a disruptive innovation opportunity for companies looking to appeal to unique target audiences.
- Tattoo-themed Packaging
- Using tattoo-inspired designs for packaging, such as the J&B Scotch Whiskey bottles, could be a disruptive innovation opportunity for companies looking to attract customers with an edgy or alternative style.
Sectors Adopting This
- Alcohol Industry
- Companies in the alcohol industry could benefit from authentic, customized packaging, and tattoo-themed designs to attract a diverse target audience.
- Fashion Industry
- The fashion industry could explore the use of tattoo-inspired graphic designs, patterns, and prints on fashion and accessory products to appeal to edgy and alternative styles.
- Luxury Goods Industry
- The luxury goods industry could benefit from producing products with unique and authentically customized packaging designs to appeal to the status and individuality of high-end consumers.
