Ukiyo is a Premium Brand Sharing Products Like Blossom & Yuzu
Laura McQuarrie — September 4, 2021 — Lifestyle
References: kirkergreer & thespiritsbusiness
Kirker Greer Spirits created a Japanese gin brand with two unique expressions: Blossom Gin and Ukiyo Yuzu Gin. Crafted on Japan’s Kyushu Island, Ukiyo is a premium brand that makes the most of locally sourced grains that are distilled into shōchū, which is later infused with botanicals such as juniper, mandarin and spices. The products are packed into bottles with two-color designs that reference the mountains and oceans of Japan.
The 40% ABV gin spirit is already a hotly anticipated release, as it has already sold out on pre-order in multiple countries (the UK, Germany, the Netherlands and Australia.)
Outside of the common fruit-forward gin launches, these new expressions promise a unique experience with flavor and a aroma, plus a taste of a globally inspired gin that promises to stand on its own, and add interest to cocktails.
The 40% ABV gin spirit is already a hotly anticipated release, as it has already sold out on pre-order in multiple countries (the UK, Germany, the Netherlands and Australia.)
Outside of the common fruit-forward gin launches, these new expressions promise a unique experience with flavor and a aroma, plus a taste of a globally inspired gin that promises to stand on its own, and add interest to cocktails.
Trend Themes
1. Locally Sourced Botanicals - The use of locally sourced grains and botanicals when making spirits is a growing trend that can disrupt the traditional distilling industry.
2. Unique Gin Expressions - The demand for unique gin expressions that offer new flavor experiences represents an opportunity for distillers to create and introduce innovative gin flavors to the market.
3. Global Inspiration - Inspiration from global flavors can be a disruptive innovation opportunity in the gin market, appealing to a consumer preference for unique and exotic taste experiences.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage the trend of unique gin expressions and source locally grown botanicals to create new brands and innovative flavors.
2. Tourism - The use of local, unique botanicals to create spirits is an innovative approach that can attract tourists to distilleries and local communities where the ingredients grow.
3. Packaging - Innovative packaging design, like two-color bottle designs, can disrupt the traditional packaging in the spirits industry, making it more visually appealing and thus driving sales.
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