The limited-edition Christmas Jammie Dodgers have been unveiled by the Burton's Biscuit Company as a new range of treats for children and adult alike that will offer families a festive way to get in the holiday spirit.
Set to be available starting in Mid-September, the biscuits will come in three packaging varieties that are each emblazoned with festive imagery. The product will be launched alongside the returning Merryland Cookies, Merryland Mini Cookies Share Box and the Cathedral City Baked Bites Share Box that will also feature a festive packaging design.
Category & Insights Controller at Burton's Biscuit Company Isabel Lydall spoke on the Christmas Jammie Dodgers saying, "Seasonal biscuits are a major opportunity for retailers, worth £169m last year (Nielsen & Kantar combined, 16 weeks to 31.12.2018). We’re enabling them to make the most of this opportunity by stocking a Christmas product range that caters for the three seasonal biscuit occasions: in-home treating, novelty and gifting. Merchandising by these key occasions will make life easier for shoppers, enabling retailers to capitalize on increased demand."