The Limited-Edition Christmas Jammie Dodgers are Holiday-Ready
Michael Hemsworth — September 14, 2019 — Marketing
References: burtonsbiscuits & conveniencestore
The limited-edition Christmas Jammie Dodgers have been unveiled by the Burton's Biscuit Company as a new range of treats for children and adult alike that will offer families a festive way to get in the holiday spirit.
Set to be available starting in Mid-September, the biscuits will come in three packaging varieties that are each emblazoned with festive imagery. The product will be launched alongside the returning Merryland Cookies, Merryland Mini Cookies Share Box and the Cathedral City Baked Bites Share Box that will also feature a festive packaging design.
Category & Insights Controller at Burton's Biscuit Company Isabel Lydall spoke on the Christmas Jammie Dodgers saying, "Seasonal biscuits are a major opportunity for retailers, worth £169m last year (Nielsen & Kantar combined, 16 weeks to 31.12.2018). We’re enabling them to make the most of this opportunity by stocking a Christmas product range that caters for the three seasonal biscuit occasions: in-home treating, novelty and gifting. Merchandising by these key occasions will make life easier for shoppers, enabling retailers to capitalize on increased demand."
Set to be available starting in Mid-September, the biscuits will come in three packaging varieties that are each emblazoned with festive imagery. The product will be launched alongside the returning Merryland Cookies, Merryland Mini Cookies Share Box and the Cathedral City Baked Bites Share Box that will also feature a festive packaging design.
Category & Insights Controller at Burton's Biscuit Company Isabel Lydall spoke on the Christmas Jammie Dodgers saying, "Seasonal biscuits are a major opportunity for retailers, worth £169m last year (Nielsen & Kantar combined, 16 weeks to 31.12.2018). We’re enabling them to make the most of this opportunity by stocking a Christmas product range that caters for the three seasonal biscuit occasions: in-home treating, novelty and gifting. Merchandising by these key occasions will make life easier for shoppers, enabling retailers to capitalize on increased demand."
Trend Themes
1. Festive Biscuit Packaging - Creating limited-edition packaging designs for festive biscuits presents an opportunity for retailers to capitalize on increased customer demand.
2. Seasonal Biscuit Range - Developing a range of biscuits specifically for the Christmas season can cater to different occasions such as in-home treating, novelty, and gifting.
3. Family-friendly Holiday Treats - Offering festive biscuits that appeal to both children and adults provides families with a fun and delicious way to get into the holiday spirit.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of creating limited-edition festive biscuits and packaging designs to cater to the holiday market.
2. Retail - The retail industry can benefit from stocking a range of seasonal biscuits that cater to different occasions, providing shoppers with more options during the Christmas season.
3. Confectionery - The confectionery industry can explore the opportunity of developing family-friendly holiday treats, such as festive biscuits, to appeal to a wider demographic.
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