The McVitie's Jaffa Cakes Nibbles are the latest creation from the prepackaged food brand that will offer consumers a new way to enjoy the classic taste of the iconic cookie in a more convenient format.
The product consists of a light sponge cake interior with a zesty orange filling that has been finished with a milk and dark chocolate coating to make it very easy to eat while out of the house. The treats are also very easy to portion out, which addresses consumer preferences for indulgences that can be enjoyed in small servings instead of all at once.
The McVitie's Jaffa Cakes Nibbles will launch at all major retailers starting on January 7, 2019 and will come in 100 gram sharing packages.
Bite-Sized Cake Snacks
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