Unlike most pre-roll ads that are designed to be extremely condensed and straight to the point, IKEA created its Irresistible Pointless TrueView Ads to be more than five minutes in length. The ads are intentionally uneventful, yet are somehow riveting. In fact, the characters in the ads even encourage viewers to skip the content. As a whole, the ads are meant to celebrate life's mundane moments, painting a realistic picture of the kind of action its couches, tables and lamps will be surrounded by in one's home.
Alongside its 'Dish Washing' ad starring a disgruntled teenager, IKEA also created Irresistible Pointless TrueView Ads starring a young couple looking for intimacy and a pair of men in an arm wrestling match.
Uneventful Pre-Roll Ads
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Design-Focused Pet Collections
Affordable Designer Furniture Collaborations
Bread-Smashing Jewelry Ads
Referential Charging Accessory Ads
Creative Ideation Hubs