This iPhone 5S Burberry ad was created using only iPhones. Apple decided to lend Burberry a set of iPhone 5S' before they were released to record the debut of its Spring/Summer 2013 collection while on the runway. The ad shows behind the scenes footage of what happened during the filming, as well as footage from the partnership. You will see phones mounted onto a camera dolly capturing the event taking place.
The 30-second ad features several small segments that were filmed using the iPhone 5S' slow-motion mode filming. The quality is impeccable. If you didn't know beforehand that the ad was filmed using only iPhone 5S,' I honestly don't think you would be able to put two-and-two together. The iPhone 5S Burberry ad showcased a great partnership while still advertising the products.