The Francesco Rinaldi AR App Creates an Interactive Packaging Design
Laura McQuarrie — November 5, 2018 — Tech
References: itunes.apple & prnewswire
Pasta sauces are often seen as simple, traditional products but Francesco Rinaldi is helping to bring pasta sauce into a new century with its Francesco Rinaldi AR App, which creates an interactive packaging design.
With the app, consumers are able to speak directly to Mrs. Rinaldi herself, who is pictured on the jar. Those with iOS or Android devices are now able to point their mobile device at products like Francesco Rinaldi Classic, Organic or Alfredo to have Mrs. Rinaldi launch into one of three different stories, complete with an Italian accent.
Mrs. Rinaldi, who has been pictured on the pasta sauce labels for almost 40 years, has become an easily identifiable symbol for the brand—and thanks to augmented reality, consumers now have the chance to engage directly with the character.
With the app, consumers are able to speak directly to Mrs. Rinaldi herself, who is pictured on the jar. Those with iOS or Android devices are now able to point their mobile device at products like Francesco Rinaldi Classic, Organic or Alfredo to have Mrs. Rinaldi launch into one of three different stories, complete with an Italian accent.
Mrs. Rinaldi, who has been pictured on the pasta sauce labels for almost 40 years, has become an easily identifiable symbol for the brand—and thanks to augmented reality, consumers now have the chance to engage directly with the character.
Trend Themes
1. Augmented Reality Packaging - Augmented reality apps are being utilized to create interactive packaging designs, allowing consumers to engage directly with the product.
2. Interactive Brand Identities - Brands are leveraging augmented reality to bring their brand identities to life, allowing consumers to interact with virtual brand characters.
3. Enhanced Consumer Engagement - Augmented reality technology is enhancing consumer engagement by providing immersive and interactive experiences through packaging.
Industry Implications
1. Food Packaging - The food packaging industry can utilize augmented reality to create engaging and interactive product packaging experiences.
2. Consumer Goods - Consumer goods companies can leverage augmented reality to enhance brand experiences and create interactive packaging designs.
3. Mobile App Development - The mobile app development industry can explore opportunities to create augmented reality applications for brands looking to enhance consumer engagement through packaging.
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