Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,825 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,825 cutting edge ideas.

AR Pasta Sauce Packaging

The Francesco Rinaldi AR App Creates an Interactive Packaging Design

— November 5, 2018 — Tech
Pasta sauces are often seen as simple, traditional products but Francesco Rinaldi is helping to bring pasta sauce into a new century with its Francesco Rinaldi AR App, which creates an interactive packaging design.

With the app, consumers are able to speak directly to Mrs. Rinaldi herself, who is pictured on the jar. Those with iOS or Android devices are now able to point their mobile device at products like Francesco Rinaldi Classic, Organic or Alfredo to have Mrs. Rinaldi launch into one of three different stories, complete with an Italian accent.

Mrs. Rinaldi, who has been pictured on the pasta sauce labels for almost 40 years, has become an easily identifiable symbol for the brand—and thanks to augmented reality, consumers now have the chance to engage directly with the character.
Trend Themes
1. Augmented Reality Packaging - Augmented reality apps are being utilized to create interactive packaging designs, allowing consumers to engage directly with the product.
2. Interactive Brand Identities - Brands are leveraging augmented reality to bring their brand identities to life, allowing consumers to interact with virtual brand characters.
3. Enhanced Consumer Engagement - Augmented reality technology is enhancing consumer engagement by providing immersive and interactive experiences through packaging.
Industry Implications
1. Food Packaging - The food packaging industry can utilize augmented reality to create engaging and interactive product packaging experiences.
2. Consumer Goods - Consumer goods companies can leverage augmented reality to enhance brand experiences and create interactive packaging designs.
3. Mobile App Development - The mobile app development industry can explore opportunities to create augmented reality applications for brands looking to enhance consumer engagement through packaging.
4.8
Score
Popularity
Activity
Freshness