This app could help retailers improve sales by enabling them to monitor in-store operations in real time. A finalist in the TechCrunch Disrupt London 2015 Battlefield competition, YOOBIC is a smartphone application that lets brands track how their marketing is doing by giving them a live look at what is being executed inside the store and be better informed on what is happening in the field.
This helps retail companies accomplish higher sales while also ensuring store in-store operations are to standard. Ideal for consumer-facing firms, YOOBIC gives them the chance to see what displays, prices, promotions and product placement look like. The app also consists of a database where users can find more information on store layouts, size, endcaps and aisles.
What's Driving This Trend
- Real-time In-store Monitoring
- YOOBIC's app allows brands to track in-store operations in real time, indicating the potential for sensors or IoT devices to better track customer behavior.
- Data-driven Retail Operations
- YOOBIC's database integration indicates an opportunity for retail companies to better collect and analyze data on store layouts, product placement, and promotions to optimize sales.
- Mobile Brand Management
- YOOBIC's smartphone application could disrupt retail marketing by providing a new channel for consumer-facing firms to manage their brands in the field in real time.
Who This Affects Most
- Retail
- YOOBIC's app specifically targets the retail industry, offering the potential to improve sales, optimize marketing displays, and monitor customer interactions in real time.
- Consumer Goods
- YOOBIC's app could benefit consumer-facing firms looking to better manage their brands in-store, offering real-time insights into displays, promotions, and product placement.
- Marketing Technology
- YOOBIC's app is an example of innovative marketing technology that allows brands to track in-store operations, indicating opportunities for other tech startups to develop similar products.
