Albert Heijn is the first supermarket in the Netherlands to be influenced by the increased popularity of urban gardening, and now features in-store farming as a result.
Most grocery stores feature herb displays, and some may even offer small potted plants that grow various herbs. What most do not do is feature entire displays of herbal gardens. Albert Heijn's in-store farming display grows a variety of different herbs and allows consumers to simply cut or pull out however much of the product they need. This ensures that the herbs are as fresh as possible for consumers, while the store is able to capitalize on the popularity of urban planting.
This grocery store takes advantage of a practice that is emerging in modern homes in order to improve its customer experience.