Beloved UK-based retailer Marks & Spencer is enhancing its in-store point-of-sale design with a hydroponic vertical farm displays, courtesy of innovative start-up Infarm who entered in a new partnership with the retailer at the end of 2019.
The vertical farm displays are sure to capture consumer attention – on one hand, due to their tech-forward demeanor and on the other hand, through an appeal to wellness and sustainability through agriculture.
Infarm controls its hydroponic vertical farm displays remotely through a cloud-connected platform. Consumers in one of six Marks & Spencer locations in the UK have the ability “to purchase fresh herbs like Italian, Greek, or Bordeaux Basil, Mint, Curly Parsley and Mountain Coriander,” with their roots attached. The initiative has proved successful in “bringing the nutritional produce to consumers right at the point of sale.”
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