A New Instagram Payment Feature is Being Tested Across the Platform
Justin Lam — May 8, 2018 — Tech
References: theverge & digitaltrends
In an attempt to give users a faster shopping experience, a new Instagram payment feature is being tested across the social media platform. With over a million advertisers and 25 million businesses on Instagram, this new feature will greatly streamline how users and companies interact on the app. While the app already offers shopping opportunities, via tagged items shown in an image, the process of payment is quite arduous and involves navigating multiple pop-out pages. This is the issue the Instagram payment feature addresses, as it keeps users in the app while the make payments via the merchant's system.
In its current state, the Instagram in-app payment feature allows users to make payments and bookings at places like salons. It is important to note that this feature is still in its testing phase and Instagram hopes to quickly expand the payment feature to allow for a range of other services.
Image Credit: Instagram
In its current state, the Instagram in-app payment feature allows users to make payments and bookings at places like salons. It is important to note that this feature is still in its testing phase and Instagram hopes to quickly expand the payment feature to allow for a range of other services.
Image Credit: Instagram
Trend Themes
1. In-app Payment - Instagram's latest payment feature will greatly streamline how users and businesses interact on the platform by allowing in-app payments via the merchant's system.
2. Simplified Shopping - Instagram's new payment feature looks to simplify the shopping experience for users by streamlining the payment process within the app.
3. Expanded Payment Options - As Instagram continues to test their in-app payment feature, they hope to expand it to allow for a wider range of services beyond bookings and salon appointments.
Industry Implications
1. E-commerce - Instagram's in-app payment feature disrupts the traditional e-commerce shopping experience by providing a simplified payment process within the app itself.
2. Social Media - Instagram's payment feature has the potential to disrupt the social media industry by integrating a seamless shopping and payment process within the app.
3. Retail - Retail businesses on Instagram can benefit from the in-app payment feature by streamlining their customers' shopping experience and increasing conversion rates.
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