In an attempt to give users a faster shopping experience, a new Instagram payment feature is being tested across the social media platform. With over a million advertisers and 25 million businesses on Instagram, this new feature will greatly streamline how users and companies interact on the app. While the app already offers shopping opportunities, via tagged items shown in an image, the process of payment is quite arduous and involves navigating multiple pop-out pages. This is the issue the Instagram payment feature addresses, as it keeps users in the app while the make payments via the merchant's system.
In its current state, the Instagram in-app payment feature allows users to make payments and bookings at places like salons. It is important to note that this feature is still in its testing phase and Instagram hopes to quickly expand the payment feature to allow for a range of other services.
Image Credit: Instagram