Named one of Canada's Most Powerful Women by WXN (Women's Executive Network), Kruger Products Ltd Corporate Vice President of Marketing Nancy Marcus recently chatted with Trend Hunter about innovative leadership. To generate new ideas, she says trust must be established with the people you are working with. Competency, direction and decisiveness are also important as is being on the same page despite difference in ideas.
According to Marcus, motivation comes with integrity, valuing people's ideas and working collaboratively together. When it comes to the world of consumer packaged goods, you have to be informed on current ideas from design to fashion and colors. Declaring insights is the name of the game.
Marcus says researching the consumer and a new idea, then validating with metrics needs to be a benchmark practice. Innovative leadership is the key to creating innovative culture.
Marketing Consumer Packaged Goods
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