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Courtney Scharf Explores the Future of Fragrance

 - Jul 15, 2014
If you find you are particularly sensitive to smell or just really enjoy a better smelling life, these innovative fragrance options will likely interest you. Trend Hunter Research Advisor and Editor Courtney Scharf discusses the way fragrance is moving into the future through retail, hospitality and unusual scents.

From personal fragrance-finding stores to multi-sensory scented cocktails, people across a variety of industries are using scents in new ways. Whether you take a personality quiz to determine which custom perfume is the one for you, or you want an unusual scent like Play-Doh, innovative fragrance takes many forms. Demeter is one company ahead of this trend, as they regularly release unconventional scents. It's no secret that smell impacts the way we taste and experience food either, which is why Berlin's Ritz-Carlton is experimenting with their cocktails' fragrance.