Record-Breaking Department Store Art

Infinity Pattern 1 is the World's Largest Canvas

Osman Yousefzada is the multidisciplinary artist behind England's new installation, Infinity Pattern 1. Measuring 10,000 square meters and weighing five tons, the record-breaking piece takes the world's largest canvas title. The artist posted his piece on the facade of Selfridges Birmingham.

Comprising of an endlessly tessellating pattern of geometric black and pink shapes, the vast installation comments on migration, labor, and race themes. Infinity Pattern 1 acts as a new dramatic landmark for the department store. The Burningham-born artist and the son of Pakistani-Afghan migrants aimed to showcase a universal truth about ethnographic elements of migration. The piece imagines a world without borders to reflect the artist's personal ethnic history and elements of inherent cultural symbolism.

Image Credit: Osman Yousefzada

Multidisciplinary Art Installations
There is an opportunity for artists to create record-breaking multidisciplinary art installations that comment on important social, economic, and political issues.
Endlessly Tessellating Patterns
There is an opportunity to explore the use of endlessly tessellating patterns in art, architecture, and design to create visually stunning and thought-provoking installations.
Large-scale Outdoor Art
There is an opportunity for artists to create large-scale outdoor art installations that become landmarks and tourist attractions, bringing art to the public in unexpected ways.

Industries Being Reshaped

Art
The art industry can explore new avenues for creating large installations that push the boundaries of size and materials to create thought-provoking and impactful installations.
Architecture
Architects can incorporate large-scale art installations into building facades to create visually stunning and unique designs that enhance the overall aesthetic appeal.
Tourism
The tourism industry can promote large-scale outdoor art installations as tourist attractions to bring attention and visitors to cities and areas that may not have been previously considered as art destinations.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 5%
Freshness 11%

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