'Space Grill' is a full-sized, three-burner fold-down indoor barbecue that specifically appeals to consumers with an appetite for barbecue and grilling yet a lack of space at home.
The barbecue is ideal for apartment dwellers who have a limited amount of outdoor space and only a small terrace or balcony. The barbecue boasts a patented design that pulls down from a vertical position to create a sturdy horizontal surface for cooking. The lightweight barbecue made from high-quality weatherproof stainless steel also has the potential to appeal to consumers who believe regular full-sized grilling appliances to be an eyesore.
The space-efficient, indoor-approved barbecue is now being introduced to Dubai and the Middle East, specifically targeting "the large number of 'space poor' urban dwellers" in the region.
What's Driving This Trend
- Space-saving Cooking
- Opportunity for innovative design to create efficient and practical appliances for small living spaces.
- Indoor Grilling
- Opportunity to offer consumers the ability to grill indoors all year-round, not just during the summer months.
- Weatherproof Appliances
- Opportunity to develop high-quality outdoor appliances that are impervious to the elements and able to withstand harsh weather conditions.
Who This Affects Most
- Appliances
- Opportunity to create a new line of innovative, practical and space-saving appliances.
- Home Decor
- Opportunity to offer consumers home decor that complements indoor grilling appliances.
- Outdoor Living
- Opportunity to offer high-quality outdoor appliances that provide long-term functionality and style.
