Recently launched is a new line of bras called the Incredible by Victoria's Secret. The collection also includes hot hip-hugging panties and flirty fragrances.
Starring in the bright and sensual lookbook are your favorite VS angels Erin Heatherton, Adriana Lima, Lily Aldridge, Candice Swanepoel and Chanel Iman. With these bombshells, this lookbook definitely didn't need to use fancy props and glamorous backdrops. A simple but radiant background was all that was needed because these sexy vixens stand out all on their own anyway.
The new line is made up of five different bras that offer instant comfort and flattering cuts. From silky push-ups to leopard-print racerbacks, the Incredible by Victoria's Secret bras will make ladies feel daring, beautiful and of course, incredible.
Why This Trend Is Growing
- Incredible by Victoria's Secret
- Opportunity for disruptive innovation in the lingerie industry with the introduction of a new line of bras that offer instant comfort and flattering cuts.
- Bright and Sensual Lookbook
- Disruptive innovation opportunity in the fashion industry by showcasing products through simple but radiant backgrounds, relying on the allure of the models.
- Flirty Fragrances
- Chance for disruptive innovation in the perfume industry with the introduction of fragrances that complement the lingerie collection.
Industries Being Reshaped
- Lingerie
- Disruptive innovation opportunities in the lingerie industry with the release of the Incredible by Victoria's Secret line of bras.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by adopting a bright and sensual lookbook approach to product marketing.
- Perfume
- Opportunity for disruptive innovation in the perfume industry by producing fragrances that align with lingerie collections.
