VICE Magazine’s fashion editorial ‘In Broad Daylight’ is like any other shoot that features luxurious clothing. The black and white images showcase vintage jackets, Betsey Johnson shoes and a Christian Lacroix jacket; not too shabby. While the mixing of haute couture pieces has been seen before, the In Broad Daylight spread is different from the rest in that it presents a series of morbid models.
The In Broad Daylight captures are slightly off-putting. With bleeding wounds and even a misplaced gun, the scene is reminiscent of a homicidal investigation. The production of the intricate set took a great deal of effort to pull off and involved a crew of production assistants, stylists and make-up artists, among several others.
Located at an auto body shop, the In Broad Daylight photos are enough to make most viewers squirm. And yet, the VICE team has effectively displayed a fresh approach to the fashion industry, albeit a dead one.