Following the lead of other fast food brands, KFC UK has just announced the debut of a vegan-friendly chicken burger called the 'Imposter Burger.' Just as the name suggests, this new burger looks just like a crispy chicken fillet, but with none of the actual meat.
KFC's new Imposter Burger is a vegan version of the chain's classic Original Recipe Fillet Burger. According to the brand, "KFC's customary real chicken breast fillet is replaced with a bespoke Quorn fillet, coated in the Colonel's Original Recipe herbs and spices, topped with fresh iceberg lettuce and creamy vegan mayo in a soft glazed bun." In other words, it's a vegan-friendly take on fried chicken.
The quorn-based patty is currently being testing in the UK at locations in London, Bristol, and the Midlands.
Image Credit: <i> KFC UK.</i>
What's Driving This Trend
- Vegan Fast Food
- Expanding vegan options in fast food chains create opportunities for plant-based alternatives and meat substitutes.
- Plant-based Protein
- The rise of plant-based protein alternatives allows for innovative products that mimic the taste and texture of meat.
- Vegan Innovation
- The demand for vegan alternatives and innovations in the food industry drive the development of new plant-based products.
Who This Affects Most
- Fast Food
- Fast food chains can capitalize on the growing demand for vegan options and offer plant-based alternatives on their menus.
- Food Service
- Food service providers can expand their offerings with plant-based proteins, appealing to a wider customer base that includes vegans and vegetarians.
- Meat Substitute
- The development and production of meat substitutes, such as quorn-based patties, create opportunities for companies to cater to the rise of plant-based diets.
