Following in the footsteps of other QSR brands, Qdoba has added a new Impossible Fajita Bowl and Impossible Burrito to its menu. Made with plant-based Impossible meat, the new options will cater to vegan, vegetarian, and flexitarian consumers alike.
Qdoba's new Impossible Fajita Bowl combines seasoned Impossible meat with rice, black beans, smoked chiles, tomatoes, garlic, paprika, red onions, and sautéed bell peppers. The Impossible Burrito is similar in that it takes the same plant-based Impossible meat and pairs it with rice, black beans, and veggies. The burrito also features a flavorful corn salsa and a drizzle of savory tortilla soup.
For those who want to enjoy the new plant-based protein their own way, Qdoba is also expanding its catering options with Impossible meat.
Image Credit: <i> Qdoba.</i>
What's Driving This Trend
- Plant-based Protein
- The rise of plant-based protein options in fast-casual restaurants presents an opportunity for QSR brands to cater to vegan, vegetarian, and flexitarian consumers.
- Impossible Meat
- The use of Impossible meat as a plant-based protein alternative provides an innovative and sustainable solution for QSR brands to attract eco-conscious consumers.
- Expanding Catering Options
- The expansion of catering options with plant-based protein offers Qdoba the chance to capitalize on the growing demand for convenient and customizable plant-based meals.
Who This Affects Most
- Fast-casual Restaurants
- Fast-casual restaurants can embrace plant-based protein trends by introducing innovative and flavorful dishes that cater to diverse dietary preferences.
- Food Technology
- The use of innovative plant-based meat alternatives like Impossible meat highlights the disruptive potential of food technology in revolutionizing the food industry.
- Catering Services
- Catering services can tap into the rising popularity of plant-based protein by offering customizable menu options that include plant-based meats, appealing to a wider range of customers.
