In light of Google's subtle redesign of its logo, Denmark-based digital agency Inetdesign produced a video that explains the importance of branding -- without actually revealing any brands.
Instead, the video essentially describes the resources needed to establish a good brand with strategies like foresight, imagination, vision and design. In displaying these words however, iconic brand fonts and designs are used.
The agency is trying to convey to viewers the importance of a consistent brand identity. More importantly, creating an ingenious and distinct logo and design can make your brand stand out in the crowd. Some of the subverted brand logos include Apple, Lego, Disney and Samsung, all of which are highly recognizable despite omitting the brand name.
Why This Trend Is Growing
- Subverted Logo Designs
- Opportunity for companies to create unique and recognizable logos that stand out in the crowded market.
- Emphasis on Brand Identity
- Opportunity for businesses to focus on the importance of building and maintaining a consistent brand identity.
- Creative Marketing Strategies
- Opportunity for businesses to think outside the box and use innovative marketing strategies to attract and retain customers.
Industries Being Reshaped
- Branding and Design Agencies
- Opportunity for these agencies to emphasize the importance of branding and to offer creative solutions for their clients.
- Marketing and Advertising
- Opportunity for these industries to use creative marketing strategies to differentiate their clients' brands.
- Consumer Electronics
- Opportunity for these companies to create unique and recognizable logos that stand out in the crowded market, as demonstrated by the subverted brand logos in the video.
