In light of Google's subtle redesign of its logo, Denmark-based digital agency Inetdesign produced a video that explains the importance of branding -- without actually revealing any brands.
Instead, the video essentially describes the resources needed to establish a good brand with strategies like foresight, imagination, vision and design. In displaying these words however, iconic brand fonts and designs are used.
The agency is trying to convey to viewers the importance of a consistent brand identity. More importantly, creating an ingenious and distinct logo and design can make your brand stand out in the crowd. Some of the subverted brand logos include Apple, Lego, Disney and Samsung, all of which are highly recognizable despite omitting the brand name.