The Nissan Skyline GT-R illustrated sports car looks like it is part of a unique marketing campaign. After all, the Ferrari California T has just been sprayed with neon paint in the name of advertising. Yet this illustrated sports car is arguably more impressive. It has been covered in a paisley-like pattern using only black marker.
Documented by Japan-based Collen Kelton, the illustrated sports car was decorated by his girlfriend, Allison. An impressive feat, the work of art was finished over the course of two years in which she hacked away at the Nissan Skyline GT-R one section at a time. Kelton shared the experience on a Skyline owners forum. This illustrated sports car will surely inspire a company to execute the same process, but perhaps in a more innovative way.
Key Themes Behind This Trend
- Illustrated Vehicles
- The trend of decorating cars with unique illustrated patterns using markers or spray paint could lead to new disruptive product lines for car customization companies.
- Collaborative Customization
- Partnering with renowned artists could be a unique strategy for companies that offer car customization services, as demonstrated by Collen Kelton and his girlfriend Allison.
- Alternative Advertising
- Car manufacturers and other businesses could explore alternative forms of advertising by tapping into the growing popularity of unique and visually striking car designs.
Where This Applies
- Automotive Industry
- Car customization companies could incorporate illustrated car designs using markers or spray paints as a disruptive innovation opportunity.
- Art and Design Industry
- Partnering with car manufacturers and customization companies to offer unique illustrated car designs could be a disruptive innovation opportunity for artists and designers.
- Advertising Industry
- Incorporating unique and visually striking car designs in advertising campaigns could be a disruptive innovation opportunity for businesses looking to stand out in an increasingly competitive market.
