The Juvia's Place I Prep I Prime Eyeshadow Primer is one of the latest products from the brand that is focused on helping makeup enthusiasts maximize the look of their favorite eye makeup looks. The Black-owned cosmetics brand is launching the new product in three shades including milky white, medium and dark, which are characterized by their weightless, long-wearing formula. The product will go on with ease and create the perfect even base for creating stunning looks with any kind of eyeshadow.
The Juvia's Place I Prep I Prime Eyeshadow Primer is being launched alongside the Nubian Pencil Liner, which are both available for purchase by going to the brand's website to locate the closest retailer. The primer is priced at $12, while the eyeliner is $10.
What's Driving This Trend
- Weightless Eyeshadow Primers
- The development of lightweight eyeshadow primers could disrupt the cosmetics industry particularly for those looking for long-wearing and even base
- Milky White, Medium, and Dark Shades
- Developing a product in three shades to match with different skin tones could change the market
- Black-owned Cosmetic Brands
- The growth of Black-owned cosmetic brands that cater to an often-overlooked demographic
Who This Affects Most
- Cosmetics Industry
- The cosmetics industry could benefit from expanding their range of weightless and long-wearing eyeshadow primers in different shades to create perfect even bases for eye makeup
- Retail Industry
- With more Black-owned brands on the rise, retailers can add these brands to their portfolios and support diversity
- Online Sales Industry
- Brands with exclusive online stores, such as Juvia's Place, can increase their reach and sales while promoting their products
