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Animal-lover Katherine Heigl stars in this hilarious 'I Hate Balls' PSA, which promotes pet neutering and spaying for the Jason Debus Heigl Foundation.
In this funny PSA produced by Funny or Die, the 33-year-old actress tells the world that the reason she strongly encourages people to neuter and spay their pets is because she really just hates testicles...a lot. Heigl, a natural at goofy comedy, says, "Unfortunately I can’t cut the nuts off human men — yet. So I’ve dedicated my time to the neutering of dogs because that’s legal." Heigl's hubby, musician Josh Kelley, also makes a brief appearance in the PSA.
The 'I Hate Balls' PSA goes hand in hand with the launch of IHateBalls.com, where people can buy 'I Hate Balls' merchandise; proceeds from the sales will go to the Jason Debus Heigl Foundation.
Why This Trend Is Growing
- Comical Pro-neutering Videos
- Disruptive innovation opportunity: Brands can use humor and celebrity endorsements to raise awareness about pet neutering and spaying.
Industries Being Reshaped
- Animal Welfare
- Disruptive innovation opportunity: Companies can leverage funny PSAs and merchandise sales to support animal welfare initiatives.
